Articles:

Challenging the client brief for better outcomes.

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.

Available to purchase at.Design to Value evolved gradually and intuitively – and holistically.From designing the brief to considering how elements should be delivered on site to how best to engage the supply chain to how to repurpose existing technology – these things were always central to the Design to Value thinking, even before being labelled as such.. Design to Value purports that the front-end of the project needs to focus on developing data to support decision making at all stages of a meandering process – where each decision step is influenced by the one before.This has to be done on a project-by-project basis because decisions vary accordingly, demanding different amounts and kinds of work and design elements.

Fundamental questions of viability and value must be asked early and answered using data-driven modelling and schematics..Sitting with the client and asking questions forms the basis of every project that follows a Design to Value approach.

Rather than proposing a building to a client who in turn decides if they (a) like the idea and (b) can afford it, Design to Value first asks What is it that you need?

What are you trying to achieve?It’s generally understood that changing material specification can help reduce embodied carbon and create a more sustainable design and build process.

What is often not mentioned is that we can also achieve reduced embodied carbon and capital cost through optimisation and reducing the volume of building, and the earlier this is considered the bigger the carbon savings.. Bryden Wood have demonstrated that through optimising architectural layouts, we can produce higher net to gross ratio space.We do this by enhancing circulation and ancillary spaces and providing more useful, flexible space.

With the reduction in internal floor area, there is less space to be conditioned with expensive MEP systems, less structure and less external envelope.This sustainable design process is incredibly effective..